Con Sidea Services

Flee, AON Group

Subscription and CRM: mobility becomes smart

Segmento 1 - Dettaglio case

Obiettivo

Configure, integrate and customise subscription and CRM

Aree di intervento

Azioni

  • Zuora project

  • subscription management

  • billing & payment

  • quality assurance

  • marketing automation

  • crm strategy

  • Flee is the first long-term consumption rental. The start-up, of the AON Group, proposes a new mobility model based on flexibility, customisation and sustainability.
    With Flee, users can choose vehicle, insurance, contract duration and down payment amount. All smart, digital, at your fingertips.

    The challenge, with Flee, was to combine the potential of subscription with the possibilities of CRM. We led technological innovation as a tech leader together with Zuora and Salesforce.
    Being a tech leader means leading the transformation process, from creation to configuration, from integration to customisation. Thanks to the Zuora platform, Flee can now manage orders, purchases and use of vehicles with a single tool, maximising time and resources, and collecting data organically.
    In this integrated ecosystem, Salesforce Marketing Cloud allows you to optimise each phase of the funnel. The goal is to engage the customer with personalised messages and campaigns, measure performance, unify data sources and manage all marketing activities.

    The result? After two years of work, Flee is one of the leaders of smart mobility, with constant growth and expansion plans in Spain and France.