Con Sidea Healthcare

PerkinElmer Italia

Marketing and content for brand awareness and lead generation in a particularly specific context such as the Vanadis prenatal diagnostic test, a product of PerkinElmer®, an industry leader.

Segmento 1 - Dettaglio case

Obiettivo

Increase brand awareness and therefore encourage the use of the Vanadis test, on a target of gynaecologists and end users of the test.

Aree di intervento

Azioni

  • Business analysis

  • Content strategy/design

  • Conversion rate optimization

  • Digital Advertising and content creation (visual, copy, landing page) with related lead management for the benefit of the Italian partner laboratories PerkinElmer where Vanadis technology is available.

    Launch of geo-located adv campaigns to involve the target audience physically close to the partner laboratories.

  • Digital marketing

  • Sales and leads generation

Milan

Milan Spaces Gae Aulenti / Piazza Gae Aulenti 1

Bari

Via Junipero Serra, 19