Bluserena

Digitise, adjust, optimise business processes for a more efficient and consequently effective work flow.

With a view to digital transformation, using integrated platforms to better manage all business processes.

Implementation of Selligent Marketing Cloud to optimise business processes and make marketing operations more efficient and effective.

All contacts have been integrated on Selligent with their details, room reservation data, circuit hotel facilities and other data that are constantly updated and added to the platform. Definition of Direct Email Marketing and implementation of customer journeys and transactional operations (recall of quotes, personalised greetings to customers, extension of consent to data processing, upselling).

Milan Spaces Gae Aulenti / Piazza Gae Aulenti 1

Via Junipero Serra, 19