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Marketing at Expos: digital promotion strategies
Digital enters the international trade fair world by right. The communicati...
Blockchain: the distributed database revolution
Blockchain is the technology of the future, the system underlying a new vis...
Strengthening the doctor-patient relationship: tomorrow’s health care is on-demand.
Digital health is making great strides, doctors are increasingly connected ...
Discover the benefits of CRM to simply manage your business
Services and solutions tailored to your company....
How the subscription economy revolutionises the retail world in 2023
Companies need to plan to provide modular solutions to allow their customer...
Italian Food & Beverage. What role does the subscription economy play?
Consumers around the world require immediate access to products and service...
Coffee trend 2021. The evolution of consumption patterns for producers
The economic crisis linked to Covid-19 that has globally invested companies...Leggi
Discover the new consumption patterns in the food sector
The COVID-19 pandemic is having a significant impact on digital transformat...Leggi
Focus on the customer. Practising what is preached
“The customer at the centre”, “the customer first”,...Leggi
Customers and companies in the subscription economy era
From customers to subscribers. From the product economy to the confidence e...Leggi
Data is a company’s true treasure
Transform data into information, information into knowledge and knowledge i...Leggi
Five practical tips on how to retain your customers
Loyalty pays. The Harvard Business Review affirms that acquiring a new cust...Leggi
Businesses and customers: getting closer with Salesforce
Sidea is a Salesforce partner to help businesses build successful customer ...Leggi
From customer research to sales: the 6 phases of the sales pipeline
Increasing sales is the ambition of every company, small, medium or large. ...Leggi
Subscription Economy: from the product to the press
There is a phenomenon that is changing consumers’ purchasing habits. It i...Leggi
There’s good news for publishing
There’s bad news and good news. The bad news is that publishing is in...Leggi
Subscription is everywhere
It engages new industries, attracts more and more users, and grows rapidly....Leggi
Omni-channel logistics and customer experience management
For some years we have experienced the exponential growth of web-to-store s...Leggi
Artificial intelligence and predictive marketing: the weapons of e-commerce
In recent years, AI has evolved to become one of the most powerful tools in...Leggi
Omni-channel customer service: retaining customers with service
That’s why when we talk about support we’re talking about omni-...Leggi
Digital, integrated, connected: customer support with Salesforce Service Cloud
Salesforce provides businesses with everything they need through the Servic...Leggi
The new frontiers of customer service: the integrated call center
Users expect to talk to operators who know who they are, their past transac...Leggi
Customer Lifetime Value: why it is important for your company
Customer Lifetime Value is the value of a customer during its life cycle. T...Leggi