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Obiettivo
Digitising the health care booking system and providing on-line access to records, creating relations with the patient on several levels: faster, accessible, transparent.
Aree di intervento
Azioni
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Business analysis
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Content strategy/design
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CRM implementation
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CX strategy and content design
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Data-driven marketing
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Digital marketing
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Omnichannel platform
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Performance marketing
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Integration between Marketing, IT and CRM by restyling the website, with a radical improvement of the user experience.
Integration of the new site with the company management system, with the creation of the on-line booking system and access to records via a reserved area with username and password. The entire digitisation process has also allowed optimal and integrated flow management by the health clinic secretary, which has offices throughout the region.
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Conversion rate optimization
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Sales and leads generation
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System integration