Con Sidea Manufacturing

Mondo Convenienza

Focus on the customer: the digital strategy for Mondo Convenienze

Segmento 1 - Dettaglio case


Offering strategic and operational advice on Salesforce, Marketing Cloud, e-commerce and customer data platform.

Aree di intervento


  • CRM strategy

  • Marketing automation

  • System integration

  • e-commerce

  • titive sector and in line with its philosophy: convenience, speed and efficiency.

    We therefore designed an effective and optimised digital experience, able to meet the needs of users at every stage of the purchase cycle.
    As a technology partner, we developed a marketing automation system to optimise campaigns with personalised content and promote purchases.
    We then worked on the customer data platform, to concentrate all customer information in a single platform, so as to reach each customer segment with the right communication.

    The results of all these actions? Greater efficiency of the sales funnel, improvement of the site’s customer experience and optimisation of strategic business choices, which become increasingly precise and efficient thanks to the analysis of the data collected and the consequent continuous “fine-tuning” of the strategies and tools used.

    Our strength is technological innovation.