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Luxottica is a world leader in the production and distribution of eyeglasses; Salmoiraghi & Viganò is the largest Italian Luxottica distribution network, with about 400 stores throughout the country.
But even the major players in the sector have the desire and need to keep up with market demands and the new purchasing methods preferred by users. Hence, the decision to enter the subscription economy world putting their best foot forward, supported by the best technologies and strategies created to respond to the specific needs of Salmoiraghi & Viganò customers and retailers.
Sidea Group and Zuora have been involved to bring about this business model evolution towards forms of subscription aimed at customer loyalty, more efficient stock management and greater satisfaction of all parties involved in the purchase process.
In fact, a Salmoiraghi & Viganò customer can subscribe to the periodic purchase of contact lenses: Sidea Group has developed a custom portal for Salmoiraghi & Viganò “Club &te” members. We designed the entire platform, starting from the UX study, and developed the product to manage the entire subscription path, integrating it with the Luxottica CRM to manage e-mails and notifications.
A two-fold endeavour, therefore, to create a portal and implement the subscription process, with which Sidea Group has fully supported the digital evolution of Salmoiraghi & Viganò, in the pursuit of a fully “customer-centric” principle. Salmoiraghi & Viganò retailers have a subscription management platform designed for optimal UX; Salmoiraghi & Viganò retailers’ customers can take advantage of a service that is convenient, easy to use, and makes them feel guided and supported at all times thanks to a path studied in detail to follow every customer’s need.
Sidea Group’s work also supported the periodic purchase of eyeglasses, already implemented in stores. The new platform developed by Sidea Group has made this part of the Salmoiraghi & Viganò business more intuitive, improving the user experience.