Con Sidea Education

SDA Bocconi

Customising and implementing a platform to manage the creation of templates, content, targets and journeys of e-mails to be sent to current and potential SDA Bocconi students

Segmento 1 - Dettaglio case


A personalised platform and a custom content strategy to manage communication flows to current and potential SDA Bocconi students.

Aree di intervento


  • Business analysis

  • Content strategy/design

  • Conversion rate optimization

  • CX strategy and content design

  • Data-driven marketing

  • Digital marketing

  • Personalisation of the Salesforce Marketing Cloud platform, and relative management of the entire e-mail marketing flow, from targeting to the creation of individual journeys. Template and content design. A/B testing and performance management.

  • Marketing intelligence

  • Performance marketing

  • Sales and leads generation

  • Salesforce marketing cloud

  • Email marketing template design