Con Sidea Business


Omni-channel, intelligent and personalised: Archiproducts' e-commerce

Segmento 1 - Dettaglio case


Integrating e-commerce with Salesforce and customising activities with marketing automation.

Aree di intervento


  • CRM strategy

  • Marketing automation

  • System integration

  • E-commerce

  • With over 260,000 products, 3,500 brands and 2.7 million registered users, Archiproducts is the largest network for architecture and design with a continuously updated furniture e-commerce. Every day, thousands of users from all over the world visit the portal looking for solutions to design, inspire, build and furnish.

    An extraordinary success also the result of our work. We developed a strategy based on integration, customisation and automation together with Archiproducts. Thanks to the potential of Salesforce CRM, we have created personalised, intelligent and multi-channel shopping experiences, integrating mobile, social and web.

    The goal is to deliver seamless and customised shopping experiences, helping shoppers find what they want, as easily as possible.
    In addition, thanks to marketing automation, we have also personalised communication with targeted and segmented messages, so as to involve the right users at the right time and strengthen relationships with them.

    Archiproducts is now an evolved portal that focuses on users, with an optimised customer journey and high levels of satisfaction. The power of Sidea Group. And design.